Explainer video production in East Lansing that works for SaaS, fintech, and B2B companies
We transform dense technical workflows into simple, visual journeys that your customers actually understand and remember.
200+ explainer videos produced for leading SaaS and tech companies.
Explainer video production in East Lansing for onboarding
As an explainer video production company in East Lansing, we reduce time-to-value by helping new users understand your product fast.
- Step-by-step walkthroughs of key workflows.
- Highlighting the ‘aha’ moment early and often.
- Reducing support tickets with proactive guidance.
- Modular scenes that can be swapped as features update.
Explainer Video for Clickup
We simplified Clickup's newest AI feature into a clear, engaging explainer that boosted onboarding completion by 47%.
See some of our work for
clear and compelling explainer videos.
We've created 350+ explainer videos with an average viewer retention rate of 85%. Our strategic approach ensures your complex concepts become instantly understandable.
Asana
Explainer video
Kandji
Explainer video
GIO Insurance
Explainer video
Kickstarter
Explainer video
Clickup
Explainer video
Notion
Explainer video
We produce two types of explainer video production for every business need
We produce two types of explainer videos each built for different goals, audiences, and stages of your funnel. Both designed to simplify your product.
Pure Animation
Ideal for SaaS, fintech, and complex products. Total creative control. Built for silence and speed.
- 100% custom motion—no templates or stock icons
- Works perfectly on mute (caption-optimized)
- Delivered in 10–14 days
- Includes vertical, short, and social cuts
- Easy to update as your product evolves
Live Action + Animation
Best for human stories, leadership, culture, and customer journeys. Builds trust through real faces.
- Real people, real settings—no actors
- Captures authentic emotion and tone
- Production time: 2–3 weeks (includes filming)
- Ideal for About pages, investor decks, and employer branding
- Includes polished edits with optional voiceover
Not sure which type fits your goal?
We’ll help you choose during our kickoff call, no guesswork required.
Why professional explainer video production is essential for growth in East Lansing
High-performing explainer video production in East Lansing requires more than just animation—it demands strategic messaging, human-centered storytelling, and a team that understands SaaS, tech, and product-led growth. Most marketing teams struggle to find all three under one roof.
It makes your solution feel inevitable
Great explainer video doesn’t just describe your product. It shows why it had to exist, and why it matters now.
It turns your story into their story
The best videos don’t say “look at us.” They say “this is for you,” and make the user the hero.
It’s the one thing you can’t skip
Products without explainer videos feel incomplete. With one, you show you’re strategic, user-focused, and serious about growth.
Explainer video production in East Lansing that feels like yours
We amplify your voice, not replace it, so the video sounds like your brand at its best.
Brand Immersion
We review your website, sales decks, support docs, and even Slack messages to absorb your natural tone—whether witty, earnest, technical, or warm. This ensures the script reads like it came from your best internal communicator.
Collaborative Review
You guide high-level direction—'more confident here', 'lighten the tone there'—while we handle execution details. Feedback is collected in structured prompts ('Does this reflect our voice?') to keep revisions focused and efficient.
Authentic Output
The final video doesn’t feel outsourced. It sounds, looks, and feels like an extension of your team—just with higher production value, tighter editing, and deeper audience insight baked in.
Our explainer video production process in East Lansing, step by step
A streamlined, stress-free workflow designed for clarity, speed, and maximum marketing impact.
Strategy & Script Development
We start with a discovery call to clarify your goals in East Lansing whether it’s boosting trial sign-ups, reducing onboarding time, or supporting sales and craft a plain-language script that focuses on outcomes, not just features.
Custom Animation & Voice Production
Our team in East Lansing designs original motion graphics, records human voiceovers (no AI), and builds your video with your brand’s colors, tone, and UI ensuring it feels unmistakably yours.
Delivery & Multi-Format Repurposing
In 7–10 days, you receive a hero explainer video plus vertical cuts, silent-ready snippets, and social clips in East Lansing all captioned, mobile-optimized, and ready to deploy across your funnel.
Why explainer video production in East Lansing tells a compelling product story
Your product has a story. Without the right video, that story gets lost in demos, docs, or dense feature lists.
We treat your explainer video as a growth lever, not a one-time deliverable. Because the real ROI starts after launch.
Delivers in 7–10 Days
Your marketing and sales teams get polished videos fast, so you launch on time in East Lansing.
Shows Real Product Use
UI walkthroughs, feature demos, and user outcomes—captured clearly in East Lansing.
Works for SaaS & Tech
Explainer video production in East Lansing built for complex products, not generic templates.
Built for Reuse
One video equals hero asset, social cuts, email snippets, and onboarding clips in East Lansing.
No Fluff, Just Clarity
We cut jargon, buzzwords, and filler. Every second serves your message in East Lansing.
At Asteraki, we don’t just make explainer videos in East Lansing. We build your clearest, most credible sales asset. Because your product shouldn’t need a manual to be understood.
Typical delivery time for explainer videos in East Lansing
More conversions from pages with explainer videos vs. text-only in East Lansing
Of users prefer video over text to learn about a product in East Lansing
Explainer videos produced for tech and SaaS teams in East Lansing
Common questions about explainer video production in East Lansing
We specialize in animated explainer videos, product walkthroughs, SaaS onboarding videos, investor pitch explainers, and internal training explainers in East Lansing. Every video is custom-built to simplify your message and drive a specific action, whether it’s a sign-up, demo request, or faster user onboarding.
Most explainer videos in East Lansing are delivered in 7 to 10 business days from kickoff. We offer rush timelines as fast as 5 days for urgent launches. The process includes script, voiceover, animation, and two rounds of revisions, with no hidden delays.
We create 100% custom animation in East Lansing, with no stock templates and no generic motion libraries. Every character, icon, transition, and visual element is designed from scratch to match your brand guidelines and messaging.
Yes. We source professional, human voice actors (not AI or text-to-speech) and handle full sound design in East Lansing, including custom music, subtle UI sounds, and audio mastering, so your video sounds as polished as it looks.
Explainer video production in East Lansing typically starts at $2,500 for a 60-second animated video. Most clients invest between $3,500 and $7,500, depending on length, complexity, and number of deliverables, such as vertical cuts and multiple CTAs. We provide fixed-fee quotes with no surprises.
Yes. We design explainer videos in East Lansing with silent-first clarity so they work on mute, and we support localization, including multilingual voiceovers, subtitles, and culturally neutral visuals. Source files are delivered for easy future translation.
Your explainer video in East Lansing can be used across your entire funnel: as a hero asset on your homepage, a lead magnet in email campaigns, a sales enablement tool, onboarding content for new users, or short clips for LinkedIn, Instagram, and paid ads. We deliver multiple formats, including horizontal, vertical, and square, so you’re ready for every channel.
The strategic approach to explainer video production in East Lansing
Explainer video isn’t about motion graphics. It’s about messaging. Learn how to align your script with real user pain points and business goals like trial-to-paid conversion or sales enablement in East Lansing.
Start with user pain points
Don’t list features. Focus on the problem your product solves and the outcome it delivers.
Write in plain language
Use simple, human-centered language. Avoid jargon, buzzwords, and internal lingo.
Show real UI, not mockups
Use actual product screens to build credibility and reduce cognitive load for users.
Design for silent viewing
Over 80% of social video is watched on mute. Use captions, visuals, and pacing to communicate without sound.
Plan for repurposing
One hero video becomes vertical cuts, email snippets, and sales clips—maximize ROI from a single production.
Use human voiceovers
No robotic AI. Real voice actors build trust and emotional connection with your audience.
Great explainer video isn’t about animation—it’s about clarity. Cut through noise, show value fast, and make “aha” inevitable.
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