How We Help San Diego's Tech Companies Win with Video
San Diego is home to over 3,000 tech startups and growing. At Asteraki, we've helped 87+ local SaaS and tech companies from Sorrento Valley to Downtown scale faster with strategic video.
Our clients see an average of 29% higher free-to-paid conversion after integrating our onboarding videos, and 22% lower churn in the first 30 days. One AI startup in UTC reduced their sales cycle by 18 days just by using our product demo videos in outreach.
We don't just make videos — we make growth assets. Whether you're pre-seed or Series B, our San Diego-based team works with you to create videos that explain, engage, and convert — all tailored to your GTM strategy.
How we deliver video that drives revenue
Value-focused storytelling
We craft narratives that highlight the specific value your product delivers to different user segments, addressing pain points and demonstrating ROI at critical conversion points.
Product-led approach
Our videos are designed to work within your product-led growth strategy, creating content that drives activation, adoption, and expansion at each stage of the customer journey.
Conversion-optimized
We apply data-driven insights to create videos that drive specific actions - whether it's completing onboarding, activating key features, or upgrading to paid plans.
Turn trial users into loyal customers.
SaaS videos work because they address the critical moments that determine conversion and retention. When free users see how your product solves their specific problems, it creates the "aha moment" that drives them to become paying customers in a way that product tours alone never can.
"The SaaS videos Asteraki created for our onboarding flow were instrumental in improving conversion rates. We saw a 29% increase in free-to-paid conversion and a 22% reduction in early-stage churn after implementing their videos. The strategic focus on user pain points and value demonstration was exactly what our growth team needed."
How We Helped San Diego Tech Companies Close More Deals
We don't just make videos — we partner with SaaS and tech startups to create strategic assets that drive growth, shorten sales cycles, and boost conversion.
34% Faster Onboarding, 21% Higher Trial-to-Paid Conversion
A stealth-mode AI startup in UTC was struggling to get trial users to experience the core value of their platform. We created a 90-second onboarding video that focused on solving one key pain point.
Within 6 weeks, they saw a 34% faster time-to-value and a 21% increase in free-to-paid conversion. Their sales team now uses the video in every outreach email.
40% Shorter Sales Cycle & 29% Higher Conversion
A B2B cybersecurity company in Sorrento Valley was losing deals in the evaluation phase. We created a 2-minute demo video that clearly showed how their product solved a complex compliance issue.
They embedded the video in their demo follow-up emails and saw a 40% shorter sales cycle and a 29% higher conversion rate from demo to paid customer. The video is now a core part of their GTM strategy.
3x More Feature Adoption & 18% Lower Churn
A digital health platform was seeing low engagement with their key clinical decision-support feature. We created a 75-second animated explainer that showed real-world impact.
After integrating the video into their in-app flow, they saw 3x more feature adoption and an 18% reduction in churn among users who watched it. Their NPS also increased by 12 points.
