How we ensure to deliver explainer videos
that drive understanding
Simplification expertise
We distill complex concepts into clear, engaging narratives that resonate with your target audience and make your product easy to understand.
Animation & live-action
We create both animated and live-action explainer videos tailored to your brand voice, product type, and audience preferences.
Conversion-focused
Our videos are designed with strategic calls-to-action and messaging that drive viewers toward your desired conversion goals.
See some of our work for
clear and compelling explainer videos.
We've created 350+ explainer videos with an average viewer retention rate of 85%.
Our strategic approach ensures your complex concepts become instantly understandable.
PayPal
Explainer video
Slack
Explainer video
Airbnb
Explainer video
Shopify
Explainer video
Zoom
Explainer video
Uber Eats
Explainer video
Turn confusion into clarity.
Explainer videos work because they eliminate confusion and create instant understanding. When potential customers clearly see how your product solves their problem, it builds trust and motivation to take action in a way that text explanations never can.
"The explainer video Asteraki created for our new payment feature was instrumental in driving adoption. We saw a 42% increase in feature usage after launching the video across our website and support channels. The clarity and simplicity were exactly what our users needed."
Why explainer videos drive better product understanding
In today's information-overloaded market, customers don't have time to decipher complex product explanations. They need immediate clarity. A well-crafted explainer video is the most effective tool to make your product instantly understandable.
Our explainer videos don't just describe your product - they demonstrate its value, showcase how it solves specific problems, and create the "aha moment" that drives users to take action.
Reduces Cognitive Load
Visual storytelling simplifies complex information, making it 65,000x faster for the brain to process than text alone.
Increases Retention
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Drives Conversion Rates
Landing pages with explainer videos can increase conversion rates by up to 80% compared to text-only pages.
Reduces Support Inquiries
Clear product explanations through video can reduce customer support inquiries by up to 15%.
Enhances SEO Performance
Pages with video content are 53x more likely to rank on the first page of Google search results.
At Asteraki, we don't just create product demos - we craft compelling narratives that transform complexity into clarity. Let us help you make your product instantly understandable to your target audience.
Average increase in feature adoption for clients using professional explainer videos
Higher conversion rates vs. text-only product explanations
Faster information processing vs. text alone
Explainer videos produced for our clients
Questions about our
explainer video services?
We specialize in animated explainer videos (2D, 3D, motion graphics), live-action product demos, whiteboard animations, and mixed-media explainers. Each video is crafted to simplify your complex concepts while showcasing your brand identity.
Most explainer videos take 3-4 weeks from initial concept to final delivery. This includes script development, storyboarding, animation or filming, and editing. We can accommodate tighter timelines for urgent projects.
We use proven storytelling techniques including problem-solution framing, visual metaphors, progressive disclosure of information, and strategic pacing to transform complex ideas into clear, engaging narratives that resonate with your target audience.
The ideal length is typically 60-90 seconds for most marketing purposes. For more complex products or technical explanations, we recommend 2-3 minutes. Our team will help determine the optimal length based on your specific goals and audience.
Explainer video production starts at $2,500 for basic animated videos, with most projects ranging from $4,000-$8,500 depending on animation complexity, length, and production quality. We provide detailed quotes with no hidden fees.
Yes, our team manages the entire creative process including scriptwriting, storyboarding, voiceover casting, animation/filming, and editing. We work closely with you to ensure the message aligns with your brand voice and marketing goals.
Explainer videos are incredibly versatile and can be used on your website homepage, product pages, email campaigns, social media platforms, sales presentations, and customer support resources. We deliver multiple versions optimized for different channels and screen sizes.
