Explainer video production in Traverse City that works for SaaS, fintech, and B2B companies
We transform dense technical workflows into simple, visual journeys that your customers actually understand and remember.
200+ explainer videos produced for leading SaaS and tech companies.
Explainer video production in Traverse City that scales with your product
As an explainer video production company in Traverse City, we build videos that grow with your roadmap and messaging.
- Modular scenes that can be updated quarterly.
- Archive of all source files for future edits.
- Consistent character and UI libraries across videos.
- Quick turnaround for new versions when features change.
Explainer Video for Clickup
We simplified Clickup's newest AI feature into a clear, engaging explainer that boosted onboarding completion by 47%.
See some of our work for
clear and compelling explainer videos.
We've created 350+ explainer videos with an average viewer retention rate of 85%. Our strategic approach ensures your complex concepts become instantly understandable.
Asana
Explainer video
Kandji
Explainer video
GIO Insurance
Explainer video
Kickstarter
Explainer video
Clickup
Explainer video
Notion
Explainer video
We produce two types of explainer video production for every business need
We produce two types of explainer videos each built for different goals, audiences, and stages of your funnel. Both designed to simplify your product.
Pure Animation
Ideal for SaaS, fintech, and complex products. Total creative control. Built for silence and speed.
- 100% custom motion—no templates or stock icons
- Works perfectly on mute (caption-optimized)
- Delivered in 10–14 days
- Includes vertical, short, and social cuts
- Easy to update as your product evolves
Live Action + Animation
Best for human stories, leadership, culture, and customer journeys. Builds trust through real faces.
- Real people, real settings—no actors
- Captures authentic emotion and tone
- Production time: 2–3 weeks (includes filming)
- Ideal for About pages, investor decks, and employer branding
- Includes polished edits with optional voiceover
Not sure which type fits your goal?
We’ll help you choose during our kickoff call, no guesswork required.
Why professional explainer video production is essential for growth in Traverse City
High-performing explainer video production in Traverse City requires more than just animation—it demands strategic messaging, human-centered storytelling, and a team that understands SaaS, tech, and product-led growth. Most marketing teams struggle to find all three under one roof.
It explains your “why,” not just your “what”
Features tell. Stories sell. A great explainer video shows how your product improves your user’s work or life—making your purpose unmistakable.
It builds credibility fast
Showing real UI, real workflows, and real outcomes builds trust faster than any feature list. People believe what they can see.
It aligns your team
Marketing, sales, and product all use the same clear narrative. No mixed messages. Just one story everyone can rally behind.
Explainer video production in Traverse City that maximizes engagement
We craft videos that keep viewers watching until the final frame.
Narrative Tension
We structure the video like a mini story: introduce a relatable problem, escalate the stakes, introduce your product as the turning point, and resolve with a clear outcome. This 'story arc' triggers dopamine release and sustains attention.
Visual Variety
We alternate between character scenes, UI demonstrations, data visualizations, and text highlights every 3 to 5 seconds. This variation prevents fatigue and caters to different learning styles—visual, textual, and narrative thinkers alike.
Strong Finish
The last 5 seconds restate the core promise, show the transformed user, and display a single, bold CTA—creating a memorable 'peak-end' experience that boosts recall and action long after viewing.
Our explainer video production process in Traverse City, step by step
A streamlined, stress-free workflow designed for clarity, speed, and maximum marketing impact.
Strategy & Script Development
We start with a discovery call to clarify your goals in Traverse City whether it’s boosting trial sign-ups, reducing onboarding time, or supporting sales and craft a plain-language script that focuses on outcomes, not just features.
Custom Animation & Voice Production
Our team in Traverse City designs original motion graphics, records human voiceovers (no AI), and builds your video with your brand’s colors, tone, and UI ensuring it feels unmistakably yours.
Delivery & Multi-Format Repurposing
In 7–10 days, you receive a hero explainer video plus vertical cuts, silent-ready snippets, and social clips in Traverse City all captioned, mobile-optimized, and ready to deploy across your funnel.
Why explainer video production in Traverse City is the most powerful onboarding tool
Your product solves real problems. But if users don’t understand how in the first 30 seconds, they’ll bounce. Clarity is your first line of defense.
We script every video with reuse in mind. One production gives you assets for ads, onboarding, LinkedIn, and sales follow-ups—no reshoots needed.
Delivers in 7–10 Days
Your marketing and sales teams get polished videos fast, so you launch on time in Traverse City.
Shows Real Product Use
UI walkthroughs, feature demos, and user outcomes—captured clearly in Traverse City.
Works for SaaS & Tech
Explainer video production in Traverse City built for complex products, not generic templates.
Built for Reuse
One video equals hero asset, social cuts, email snippets, and onboarding clips in Traverse City.
No Fluff, Just Clarity
We cut jargon, buzzwords, and filler. Every second serves your message in Traverse City.
At Asteraki, we don’t just make explainer videos in Traverse City. We build your clearest, most credible sales asset. Because your product shouldn’t need a manual to be understood.
Typical delivery time for explainer videos in Traverse City
More conversions from pages with explainer videos vs. text-only in Traverse City
Of users prefer video over text to learn about a product in Traverse City
Explainer videos produced for tech and SaaS teams in Traverse City
How explainer video production in Traverse City works for SaaS and tech teams
We specialize in animated explainer videos, product walkthroughs, SaaS onboarding videos, investor pitch explainers, and internal training explainers in Traverse City. Every video is custom-built to simplify your message and drive a specific action, whether it’s a sign-up, demo request, or faster user onboarding.
Most explainer videos in Traverse City are delivered in 7 to 10 business days from kickoff. We offer rush timelines as fast as 5 days for urgent launches. The process includes script, voiceover, animation, and two rounds of revisions, with no hidden delays.
We create 100% custom animation in Traverse City, with no stock templates and no generic motion libraries. Every character, icon, transition, and visual element is designed from scratch to match your brand guidelines and messaging.
Yes. We source professional, human voice actors (not AI or text-to-speech) and handle full sound design in Traverse City, including custom music, subtle UI sounds, and audio mastering, so your video sounds as polished as it looks.
Explainer video production in Traverse City typically starts at $2,500 for a 60-second animated video. Most clients invest between $3,500 and $7,500, depending on length, complexity, and number of deliverables, such as vertical cuts and multiple CTAs. We provide fixed-fee quotes with no surprises.
Yes. We design explainer videos in Traverse City with silent-first clarity so they work on mute, and we support localization, including multilingual voiceovers, subtitles, and culturally neutral visuals. Source files are delivered for easy future translation.
Your explainer video in Traverse City can be used across your entire funnel: as a hero asset on your homepage, a lead magnet in email campaigns, a sales enablement tool, onboarding content for new users, or short clips for LinkedIn, Instagram, and paid ads. We deliver multiple formats, including horizontal, vertical, and square, so you’re ready for every channel.
The strategic approach to explainer video production in Traverse City
Explainer video isn’t about motion graphics. It’s about messaging. Learn how to align your script with real user pain points and business goals like trial-to-paid conversion or sales enablement in Traverse City.
Start with user pain points
Don’t list features. Focus on the problem your product solves and the outcome it delivers.
Write in plain language
Use simple, human-centered language. Avoid jargon, buzzwords, and internal lingo.
Show real UI, not mockups
Use actual product screens to build credibility and reduce cognitive load for users.
Design for silent viewing
Over 80% of social video is watched on mute. Use captions, visuals, and pacing to communicate without sound.
Plan for repurposing
One hero video becomes vertical cuts, email snippets, and sales clips—maximize ROI from a single production.
Use human voiceovers
No robotic AI. Real voice actors build trust and emotional connection with your audience.
Great explainer video isn’t about animation—it’s about clarity. Cut through noise, show value fast, and make “aha” inevitable.
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