Explain complex technology with compelling video storytelling.
We create authentic, cinematic videos specifically designed for technology companies that transform complex concepts into clear, engaging experiences. From initial concept to final delivery, we handle every aspect of production with deep technical expertise.
Complex technology. Clear explanation. Business growth.
Tech videos are the most effective way to transform complex technological concepts into clear, engaging experiences. They combine deep technical understanding with strategic storytelling to drive product adoption, support sales efforts, and communicate value to diverse audiences.
How we ensure to deliver tech videos
that drive business results
Technical expertise
Our team includes former engineers and tech specialists who deeply understand complex technologies, allowing us to accurately explain even the most sophisticated concepts without oversimplifying.
Audience segmentation
We create tailored content for different technical audiences - from technical buyers to C-suite executives - ensuring the right message reaches the right audience with the appropriate level of technical detail.
Product-led approach
Our videos are designed to work within your product-led growth strategy, creating content that drives activation, adoption, and expansion at each stage of the customer journey.
See some of our work for
winning brand video campaigns.
We've obtained over 1 billion views across 580+ video projects.
We know what works, and what doesn't.
Lettuce
Brand video
Framery
Brand video
Xencelabs
Brand video
Mercury Bank
Brand video
Native Instruments
Brand video
Girard-Perregaux
Brand video
Turn complex into clear.
Tech videos work because they transform abstract technical concepts into concrete understanding. When potential customers see complex technology explained visually with strategic pacing, it creates deeper comprehension and trust in a way that technical documentation never can.
"The videos Asteraki created for our Azure AI platform were instrumental in driving adoption among enterprise customers. We saw a 34% increase in platform signups and a 28% reduction in sales cycle length after implementing their videos across our marketing and sales channels. The technical accuracy combined with clear storytelling was exactly what our customers needed to understand our complex AI solutions."
Why tech videos drive better understanding and adoption
In today's technology-driven marketplace, explaining complex solutions clearly is critical to success. Strategic video content combines deep technical understanding with visual storytelling to transform abstract concepts into concrete understanding, driving product adoption and sales effectiveness.
Our tech videos don't just showcase features - they strategically address the specific knowledge gaps and understanding barriers that prevent technology adoption, creating the clarity that drives informed purchasing decisions and successful implementation.
Improves Technical Understanding
Enterprise buyers are 3.7x more likely to understand complex technology solutions when presented with video versus text documentation, reducing the learning curve and accelerating evaluation.
Shortens Sales Cycles
Technology companies using strategic video content see 28% shorter sales cycles as videos help prospects understand value faster, reducing the number of sales calls needed to close a deal.
Increases Product Adoption
Users who engage with product-specific videos are 3.4x more likely to adopt and regularly use key features, driving higher engagement and reducing churn.
Builds Credibility with Technical Buyers
Videos demonstrating deep technical understanding increase credibility with technical buyers by 63%, establishing your company as a knowledgeable partner rather than just a vendor.
Drives Higher Conversion Rates
Landing pages with technology-focused demo videos convert 34% better for enterprise signups compared to pages with only technical documentation.
At Asteraki, we don't just create videos for technology companies - we craft strategic communication assets designed to overcome the specific understanding barriers that prevent technology adoption. Let us help you transform complex concepts into clear, compelling stories that drive business results.
Higher conversion rates for enterprise signups vs. technical documentation alone
Shorter sales cycles vs. traditional sales approaches
Higher feature adoption vs. text-based documentation
Technology companies helped communicate complex solutions through video
Questions about our
tech video services?
We specialize in product explainer videos, technical demonstration videos, SaaS platform walkthroughs, AI/ML concept explanations, enterprise solution overviews, API documentation videos, and custom content for technology companies at all stages. Each video is crafted to address specific technical communication challenges while maintaining accuracy and clarity.
Most tech video projects take 3-4 weeks from initial concept to final delivery. This includes technical deep dive sessions, script development, storyboarding, production, and editing. For highly complex technical subjects, we may need additional time for technical validation. We can accommodate tighter timelines for urgent product launches with additional resources.
Our process begins with in-depth technical sessions with your subject matter experts to ensure complete understanding of the concepts. We then translate this knowledge into clear, engaging narratives using visual metaphors, animations, and strategic pacing. Every video undergoes technical review by your team before final delivery to ensure 100% accuracy. Our team includes former engineers who can speak the language of technology fluently.
The ideal length varies by purpose: 90-120 seconds for product overviews, 2-3 minutes for feature explanations, and 3-5 minutes for complex technical concepts. For enterprise sales enablement, we often create modular content that can be used as standalone pieces or combined for longer presentations. Our team will determine the optimal length based on your specific technical content and audience needs.
Tech video production starts at $4,000 per video for basic explainer content, with most projects ranging from $6,000-$12,000 per video depending on technical complexity, animation requirements, and production quality. Highly specialized technical content (AI, blockchain, quantum computing) typically ranges from $10,000-$20,000 per video. We provide detailed quotes with no hidden fees, so you know exactly what's included.
Yes, we regularly work with technical documentation, API specifications, and code samples to create accurate visual representations. We can transform Swagger/OpenAPI specifications into clear interface demonstrations, explain complex data flows, and visualize technical architecture in ways that make sense to both technical and non-technical audiences.
Our tech videos are delivered in multiple formats optimized for integration across your ecosystem: sales presentations, website landing pages, product documentation, onboarding flows, email campaigns, and social media. We provide technical specifications and implementation guidance to ensure seamless integration with your CRM, marketing automation, and product platforms.
