Turn free users into paying customers with our strategic video production for SaaS companies.
As a video production agency for SaaS companies, we build videos engineered to reduce churn, accelerate adoption, and convert trial users before they leave. From onboarding to retention, every frame is designed to show your product’s impact, not just its specs.
Trusted by 250+ SaaS brands worldwide
See some of our SaaS video Production work
We've obtained over 1 billion views across 580+ video projects.
We know what works, and what doesn't.
Notion
Crowdfunding video
Fontawesome
Crowdfunding video
Lettuce
Crowdfunding video
Kandji
Customer story
Asana
Explainer video
Clickup
Explainer video
Effective Video Production for SaaS That Drives Conversions
We create videos that help your SaaS stand out, explain your product clearly, and convert more users. From product demos to customer stories, our video production for SaaS companies turns complex ideas into simple, engaging content that builds trust and drives growth.
Why Choose Asteraki for Your next SaaS Video?
Because your software deserves videos that do more than look good - they explain, engage, and drive real growth for your SaaS business.
Fast & Reliable Delivery
Get your SaaS videos ready to publish in just a few days. We deliver short social clips within 48 hours and full versions within 5 business days — so your marketing team can move fast and stay relevant.
SaaS-Focused Expertise
We’re a video agency built for SaaS companies. From product demo videos to customer stories and onboarding explainers, we know how to turn complex software into clear, engaging video content that converts.
Global Production Network
Wherever your team or clients are located, we can film there. Our network of certified videographers ensures consistent quality for your B2B SaaS content, anywhere in the world — no extra travel costs, no delays.
Our SaaS Video Production Process in 3 Steps
A streamlined, results-driven workflow designed for SaaS companies
From concept to delivery, our video agency for SaaS handles everything so you can focus on scaling your business.
Discovery & Strategy
We start with a quick strategy session to understand your SaaS product, target audience, and marketing goals. Whether you need a product walkthrough, customer testimonial, or a launch video, our video agency for SaaS helps define the right creative direction. Timeline: project brief finalized within 24 to 48 hours.
Production Made Simple
Our SaaS video production team handles everything — from scripting and remote or on-site filming to animation and voice-over. We adapt our setup to your brand guidelines and desired formats to ensure consistency across platforms. No internal coordination headaches — we take care of the full process.
Editing & Fast Delivery
We deliver your first video assets fast — typically within 3 to 5 business days. Get social-ready short clips for LinkedIn and the full version for your website, onboarding, or ads. Each video is optimized for SaaS storytelling: clear messaging, modern visuals, and professional subtitling for maximum engagement.
We’re dedicated to helping SaaS companies grow with videos that drive results
SaaS videos work because they address the critical moments that determine conversion and retention. When free users see how your product solves their specific problems, it creates the "aha moment" that drives them to become paying customers in a way that product tours alone never can.
Why SaaS video production drive better conversion and retention
In today's competitive SaaS landscape, free users have countless alternatives. Strategic video content at critical touchpoints combines product demonstration with value communication to drive conversion, reduce churn, and increase customer lifetime value.
Our SaaS videos don't just showcase features - they strategically address the specific pain points and value perceptions at each stage of the customer journey, creating the "aha moments" that transform free users into loyal, paying customers.
Increases Free-to-Paid Conversion
SaaS companies using strategic onboarding videos see up to 29% higher free-to-paid conversion rates compared to those without, as videos accelerate the "aha moment" that drives upgrades.
Reduces Early-Stage Churn
Users who engage with onboarding videos are 22% less likely to churn in the first 30 days, as videos help them quickly understand and experience product value.
Accelerates Time-to-Value
Users who watch product demo videos achieve key activation metrics 37% faster than those who don't, reducing the time to experience core product value.
Increases Feature Adoption
Users who engage with feature-specific videos are 3.1x more likely to adopt and regularly use those features, driving higher engagement and retention.
Drives Expansion Revenue
Customers who engage with upsell/cross-sell videos are 2.4x more likely to upgrade to higher-tier plans or purchase additional features.
At Asteraki, we don't just create product demos - we craft strategic video assets that address the critical conversion points in your SaaS customer journey. Let us help you turn free users into loyal, paying customers through the power of strategic video.
Higher free-to-paid conversion rates vs. text-based onboarding
Lower early-stage churn vs. no video onboarding
Faster time-to-value achievement
SaaS video projects produced for our clients
Questions about our
SaaS video production services?
We specialize in onboarding videos, feature-specific demos, free trial conversion videos, customer success stories, product update announcements, and custom video content for each stage of the SaaS customer journey. Each video is crafted to address specific conversion goals and user pain points at critical touchpoints in your customer lifecycle.
Most SaaS video projects take 2-3 weeks from initial concept to final delivery. This includes user journey mapping, script development, storyboarding, screen recording or filming, and editing. We can accommodate tighter timelines for urgent product launches or campaigns.
We analyze your funnel metrics, user behavior data, and churn points to identify the critical conversion moments where video will have the greatest impact. Our approach focuses on creating videos for the specific points where users typically struggle, churn, or fail to see value in your product.
The ideal length varies by purpose: 30-60 seconds for onboarding and activation, 60-90 seconds for feature demos, and 90-120 seconds for customer success stories. Our team will determine the optimal length based on your specific goals, user behavior, and the complexity of the concept being communicated.
SaaS video production starts at $3,000 per video for basic onboarding content, with most projects ranging from $4,500-$9,000 per video depending on complexity, animation requirements, and production quality. Comprehensive video strategies covering multiple touchpoints typically range from $25,000-$60,000. We provide detailed quotes with no hidden fees.
Yes, we work with your analytics data to understand where users drop off, which features drive retention, and where video interventions will have the greatest impact. We can also set up tracking for video engagement to measure the direct impact on conversion metrics and provide ROI analysis.
Our SaaS videos are delivered in multiple formats optimized for integration within your product experience, including in-app modals, onboarding flows, knowledge bases, email sequences, and customer support portals. We provide technical specifications and implementation guidance to ensure seamless integration with your tech stack.
