How we ensure to deliver SaaS videos
that drive revenue
Value-focused storytelling
We craft narratives that highlight the specific value your product delivers to different user segments, addressing pain points and demonstrating ROI at critical conversion points.
Product-led approach
Our videos are designed to work within your product-led growth strategy, creating content that drives activation, adoption, and expansion at each stage of the customer journey.
Conversion-optimized
We apply data-driven insights to create videos that drive specific actions - whether it's completing onboarding, activating key features, or upgrading to paid plans.
See some of our work for
winning brand video campaigns.
We've obtained over 1 billion views across 580+ video projects.
We know what works, and what doesn't.
Notion
Crowdfunding video
Fontawesome
Crowdfunding video
Lettuce
Crowdfunding video
Kandji
Customer story
Asana
Explainer video
Clickup
Explainer video
Turn trial users into loyal customers.
SaaS videos work because they address the critical moments that determine conversion and retention. When free users see how your product solves their specific problems, it creates the "aha moment" that drives them to become paying customers in a way that product tours alone never can.
"The SaaS videos Asteraki created for our onboarding flow were instrumental in improving conversion rates. We saw a 29% increase in free-to-paid conversion and a 22% reduction in early-stage churn after implementing their videos. The strategic focus on user pain points and value demonstration was exactly what our growth team needed."
Why SaaS videos drive better conversion and retention
In today's competitive SaaS landscape, free users have countless alternatives. Strategic video content at critical touchpoints combines product demonstration with value communication to drive conversion, reduce churn, and increase customer lifetime value.
Our SaaS videos don't just showcase features - they strategically address the specific pain points and value perceptions at each stage of the customer journey, creating the "aha moments" that transform free users into loyal, paying customers.
Increases Free-to-Paid Conversion
SaaS companies using strategic onboarding videos see up to 29% higher free-to-paid conversion rates compared to those without, as videos accelerate the "aha moment" that drives upgrades.
Reduces Early-Stage Churn
Users who engage with onboarding videos are 22% less likely to churn in the first 30 days, as videos help them quickly understand and experience product value.
Accelerates Time-to-Value
Users who watch product demo videos achieve key activation metrics 37% faster than those who don't, reducing the time to experience core product value.
Increases Feature Adoption
Users who engage with feature-specific videos are 3.1x more likely to adopt and regularly use those features, driving higher engagement and retention.
Drives Expansion Revenue
Customers who engage with upsell/cross-sell videos are 2.4x more likely to upgrade to higher-tier plans or purchase additional features.
At Asteraki, we don't just create product demos - we craft strategic video assets that address the critical conversion points in your SaaS customer journey. Let us help you turn free users into loyal, paying customers through the power of strategic video.
Higher free-to-paid conversion rates vs. text-based onboarding
Lower early-stage churn vs. no video onboarding
Faster time-to-value achievement
SaaS video projects produced for our clients
Questions about our
SaaS video services?
We specialize in onboarding videos, feature-specific demos, free trial conversion videos, customer success stories, product update announcements, and custom video content for each stage of the SaaS customer journey. Each video is crafted to address specific conversion goals and user pain points at critical touchpoints in your customer lifecycle.
Most SaaS video projects take 2-3 weeks from initial concept to final delivery. This includes user journey mapping, script development, storyboarding, screen recording or filming, and editing. We can accommodate tighter timelines for urgent product launches or campaigns.
We analyze your funnel metrics, user behavior data, and churn points to identify the critical conversion moments where video will have the greatest impact. Our approach focuses on creating videos for the specific points where users typically struggle, churn, or fail to see value in your product.
The ideal length varies by purpose: 30-60 seconds for onboarding and activation, 60-90 seconds for feature demos, and 90-120 seconds for customer success stories. Our team will determine the optimal length based on your specific goals, user behavior, and the complexity of the concept being communicated.
SaaS video production starts at $3,000 per video for basic onboarding content, with most projects ranging from $4,500-$9,000 per video depending on complexity, animation requirements, and production quality. Comprehensive video strategies covering multiple touchpoints typically range from $25,000-$60,000. We provide detailed quotes with no hidden fees.
Yes, we work with your analytics data to understand where users drop off, which features drive retention, and where video interventions will have the greatest impact. We can also set up tracking for video engagement to measure the direct impact on conversion metrics and provide ROI analysis.
Our SaaS videos are delivered in multiple formats optimized for integration within your product experience, including in-app modals, onboarding flows, knowledge bases, email sequences, and customer support portals. We provide technical specifications and implementation guidance to ensure seamless integration with your tech stack.
