Turn free users into paying customers with our strategic SaaS video production
As a video agency for B2B tech, we specialize in SaaS video production that reduces churn, accelerates onboarding, and converts trial users before they leave. From product demos to retention stories, every video is built to show real user value.
200+ SaaS videos produced for leading tech companies worldwide.
SaaS video production built for growth stage products
SaaS products are rarely simple, and buyers rarely wait for explanations. Our SaaS video production approach turns complex workflows into clear visual stories that help users understand value faster, adopt features sooner, and move confidently toward conversion.
- Designed for product led growth, sales led motion, and onboarding journeys
- Built around real SaaS use cases like activation, collaboration, reporting, and automation
- Structured to reduce time to value and shorten the learning curve for new users
- Delivered in multiple versions for websites, in app education, outbound, and paid acquisition
SaaS Product Walkthrough Video
This SaaS video production project focused on showing how a new feature fits into an existing workflow. By visualizing real usage instead of abstract concepts, the product team increased feature adoption and reduced early user confusion.
And the results for SaaS companies are incredible
We've created 1500+ videos for SaaS companies worldwide from demo videos to testimonial videos.
Notion
Crowdfunding video
Fontawesome
Crowdfunding video
Lettuce
Crowdfunding video
Kandji
Customer story
Asana
Explainer video
Clickup
Explainer video
Why most SaaS video production fails to support growth
SaaS videos often underperform because they focus on surface level features, lack real user context, or fall out of sync with the product too quickly.
Too much product, not enough clarity
Many SaaS video production efforts try to explain everything at once. Viewers are left overwhelmed instead of understanding how the product fits into their daily workflow and solves a specific problem.
Videos are not aligned with the buyer journey
A single generic SaaS video cannot serve marketing, sales, and onboarding at the same time. Without clear intent, the video misses the moment where it could influence activation or conversion.
Production cycles cannot keep up with SaaS updates
SaaS products change constantly. When video production is slow or rigid, teams hesitate to update assets, leading to videos that no longer reflect the actual product experience.
Your SaaS video production is in expert hands
We create SaaS video production assets that educate, engage, and convert users. Every video is built with a focus on product adoption, feature clarity, and measurable impact. You get the insight of a product team combined with the craft and speed of a dedicated video partner.
Strategy before production
Successful SaaS video production starts with understanding your users and their goals. We identify key use cases, map user journeys, and craft a narrative that makes your product's value immediately clear.
Clear, real product visuals
We record your SaaS product in action and highlight real workflows. Visual cues, motion, and annotations are added only to improve understanding and guide viewers to key outcomes.
Built for adoption and conversion
Every SaaS video production is delivered in formats that support onboarding, marketing, and sales enablement. Full-length demos, short clips, and silent-ready cuts ensure your team can reach users wherever they are.
Our SaaS Video Production Process in 3 Steps
A streamlined, results-driven workflow designed for SaaS companies
From concept to delivery, our video agency for SaaS handles everything so you can focus on scaling your business.
Discovery & Strategy
We start with a quick strategy session to understand your SaaS product, target audience, and marketing goals. Whether you need a product walkthrough, customer testimonial, or a launch video, our video agency for SaaS helps define the right creative direction. Timeline: project brief finalized within 24 to 48 hours.
Production Made Simple
Our SaaS video production team handles everything — from scripting and remote or on-site filming to animation and voice-over. We adapt our setup to your brand guidelines and desired formats to ensure consistency across platforms. No internal coordination headaches — we take care of the full process.
Editing & Fast Delivery
We deliver your first video assets fast — typically within 3 to 5 business days. Get social-ready short clips for LinkedIn and the full version for your website, onboarding, or ads. Each video is optimized for SaaS storytelling: clear messaging, modern visuals, and professional subtitling for maximum engagement.
Our SaaS video production services cover every stage of your product journey
We craft both animated and live-action SaaS videos. Each type is optimized to educate users, showcase your product, and accelerate adoption.
Animated SaaS Videos
Perfect for SaaS companies looking to explain features, show workflows, and highlight platform capabilities with clarity and creativity.
- Demo videos that showcase real product interactions
- Explainer videos that simplify complex SaaS features
- App videos highlighting user interfaces and navigation
- Platform overviews showing the full product ecosystem
Live Action SaaS Videos
Live-action videos are ideal for building trust, highlighting real users, company culture, and events that show your SaaS product in action.
- Customer testimonial videos sharing real user success
- Event videos capturing conferences, launches, and workshops
- Career videos to showcase company culture and attract talent
- Brand videos that strengthen your SaaS identity and values
Unsure which video type best fits your SaaS goals?
We’ll guide you during our kickoff call for a tailored recommendation.
Why professional SaaS video production accelerates user engagement
SaaS users decide quickly whether a product fits their workflow. They explore features, compare solutions, and form opinions before ever talking to sales. Strategic SaaS video production educates users, shows real workflows, and demonstrates value, so your product earns trust and adoption faster.
Shows real user workflows
SaaS video production places your product in context so users instantly see how it solves their challenges and fits into their daily routine.
Builds confidence in the platform
High-quality videos showcase actual screens and features, reducing uncertainty and helping users make informed decisions without friction.
Accelerates onboarding
Clear video explanations allow new users to get started faster, reducing support requests and boosting activation rates.
Scales knowledge sharing
Your most effective product demonstrations can be reused across your website, in-app tutorials, emails, and marketing campaigns for consistent messaging.
Optimized for silent and mobile-first viewing
SaaS videos are often watched in busy environments. Professional production ensures your message lands even without audio and across all devices.
SaaS video production does not replace user training. It empowers users to understand, adopt, and extract value faster.
faster trial activation with SaaS video production on product pages
reduction in support tickets when onboarding includes video tutorials
higher engagement compared to static guides and PDFs
SaaS video production projects delivered for B2B and enterprise platforms
How to choose the right video production company for technology businesses
Technology videos need to do more than look good—they explain complex products, showcase real workflows, and support sales, marketing, and onboarding. A specialized tech video agency creates clear, engaging, and actionable videos that help users understand your platform and accelerate adoption.
1. Proven experience with tech and SaaS companies
Look for a production team that has created videos for software, B2B platforms, or hardware products. Experience in your industry ensures they understand complex features, user flows, and buyer expectations.
2. Clear storytelling for complex concepts
Technology can be complicated. The best tech video production companies turn intricate workflows and features into simple, engaging visuals that users can understand instantly.
3. Versatility in animation and live-action
Tech videos often require multiple formats: animations for explainers, live-action for testimonials or product demos, and hybrid approaches. A versatile studio can deliver all types consistently.
4. Alignment with your marketing and product goals
Tech videos serve multiple purposes—product demos, onboarding, marketing campaigns, or sales enablement. Ensure your agency can tailor content to each goal and audience.
5. Fast turnaround and iterative delivery
Tech development moves quickly. Ask how fast they can deliver hero videos, social cuts, or updated versions as your product evolves, keeping content relevant and actionable.
6. Collaborative workflow with product and marketing teams
Effective tech video production requires alignment across teams. Look for an agency that works closely with product managers, marketers, and stakeholders to ensure messaging and timelines are on point.
Choosing the right tech video partner ensures your videos clearly communicate your platform’s value, educate users, and support growth across marketing, sales, and onboarding.
Talk to a tech video specialistWhy Choose Asteraki for Your next SaaS video production project?
Because your software deserves videos that do more than look good - they explain, engage, and drive real growth for your SaaS business.
Fast & Reliable Delivery
Get your SaaS videos ready to publish in just a few days. We deliver short social clips within 48 hours and full versions within 5 business days — so your marketing team can move fast and stay relevant.
SaaS-Focused Expertise
We’re a video agency built for SaaS companies. From product demo videos to customer stories and onboarding explainers, we know how to turn complex software into clear, engaging video content that converts.
Global Production Network
Wherever your team or clients are located, we can film there. Our network of certified videographers ensures consistent quality for your B2B SaaS content, anywhere in the world — no extra travel costs, no delays.
Questions about our
SaaS video production services?
We specialize in onboarding videos, feature-specific demos, free trial conversion videos, customer success stories, product update announcements, and custom video content for each stage of the SaaS customer journey. Each video is crafted to address specific conversion goals and user pain points at critical touchpoints in your customer lifecycle.
Most SaaS video projects take 2-3 weeks from initial concept to final delivery. This includes user journey mapping, script development, storyboarding, screen recording or filming, and editing. We can accommodate tighter timelines for urgent product launches or campaigns.
We analyze your funnel metrics, user behavior data, and churn points to identify the critical conversion moments where video will have the greatest impact. Our approach focuses on creating videos for the specific points where users typically struggle, churn, or fail to see value in your product.
The ideal length varies by purpose: 30-60 seconds for onboarding and activation, 60-90 seconds for feature demos, and 90-120 seconds for customer success stories. Our team will determine the optimal length based on your specific goals, user behavior, and the complexity of the concept being communicated.
SaaS video production starts at $2,000 per video for animation videos, and from $2,500 for live action videos, with most projects ranging from $2,500-$9,000 per video depending on complexity, animation requirements, and production quality. We provide detailed quotes with no hidden fees.
Yes, we work with your analytics data to understand where users drop off, which features drive retention, and where video interventions will have the greatest impact. We can also set up tracking for video engagement to measure the direct impact on conversion metrics and provide ROI analysis.
Our SaaS videos are delivered in multiple formats optimized for integration within your product experience, including in-app modals, onboarding flows, knowledge bases, email sequences, and customer support portals. We provide technical specifications and implementation guidance to ensure seamless integration with your tech stack.
How to craft a SaaS video production strategy that fuels growth
SaaS video production is not just about showing your product. It’s about guiding prospects, onboarding users, and turning complex features into clear benefits. A strategic video plan ensures each asset serves a business goal and reaches the right audience at the right time.
Define your growth goals first
Align your SaaS videos with clear objectives such as driving trial signups, improving onboarding completion, or increasing feature adoption.
Map each video to a stage in the user journey
Introductory explainer videos attract new users, demo videos convert prospects, and tutorial videos retain customers. Each type has a specific role in your funnel.
Focus on outcomes, not features
Highlight how your SaaS product solves real problems. Show measurable benefits, not just interfaces, to help users visualize success.
Leverage the right production tools
Combine screen capture, motion graphics, and live-action footage to create videos that are engaging, accurate, and scalable for multiple channels.
Plan for reuse and distribution
Create adaptable video assets that work across landing pages, email campaigns, social media, and customer onboarding, maximizing ROI on production time.
Great SaaS video production turns complexity into clarity and accelerates growth at every stage of the user journey.
faster feature adoption when SaaS videos are integrated into onboarding
increase in trial-to-paid conversion with explainer and demo videos
more engagement on landing pages featuring product videos
SaaS video projects delivered for product-led growth companies