Explainer video production in Willow that simplifies complex products without losing depth
Subtle whooshes, UI sounds, and branded music elevate your message without overwhelming it—part of full sound design in every project in Willow.
200+ explainer videos produced for leading SaaS and tech companies.
Explainer video production in Willow with custom sound design
As an explainer video production company in Willow, we use original sound and music to deepen engagement and brand recall.
- Subtle UI sounds that enhance realism.
- Branded audio motifs that reinforce identity.
- Music that supports emotion without overpowering voice.
- All audio mastered for clarity across devices.
Explainer Video for Clickup
We simplified Clickup's newest AI feature into a clear, engaging explainer that boosted onboarding completion by 47%.
See some of our work for
clear and compelling explainer videos.
We've created 350+ explainer videos with an average viewer retention rate of 85%. Our strategic approach ensures your complex concepts become instantly understandable.
Asana
Explainer video
Kandji
Explainer video
GIO Insurance
Explainer video
Kickstarter
Explainer video
Clickup
Explainer video
Notion
Explainer video
We produce two types of explainer video production for every business need
We produce two types of explainer videos each built for different goals, audiences, and stages of your funnel. Both designed to simplify your product.
Pure Animation
Ideal for SaaS, fintech, and complex products. Total creative control. Built for silence and speed.
- 100% custom motion—no templates or stock icons
- Works perfectly on mute (caption-optimized)
- Delivered in 10–14 days
- Includes vertical, short, and social cuts
- Easy to update as your product evolves
Live Action + Animation
Best for human stories, leadership, culture, and customer journeys. Builds trust through real faces.
- Real people, real settings—no actors
- Captures authentic emotion and tone
- Production time: 2–3 weeks (includes filming)
- Ideal for About pages, investor decks, and employer branding
- Includes polished edits with optional voiceover
Not sure which type fits your goal?
We’ll help you choose during our kickoff call, no guesswork required.
Why professional explainer video production is essential for growth in Willow
High-performing explainer video production in Willow requires more than just animation—it demands strategic messaging, human-centered storytelling, and a team that understands SaaS, tech, and product-led growth. Most marketing teams struggle to find all three under one roof.
It shows you understand storytelling
Great explainer video has a hero (your user), a challenge, a solution, and a result. It’s narrative, not just instruction.
It creates a sense of inclusion
“This is for people like me” is a powerful feeling. Video makes users feel seen, understood, and supported.
It builds confidence in your brand
Seeing your product solve a real problem reassures users: these people get it. And they can help me.
Explainer video production in Willow that scales with your campaign
Build a video library that grows with your product, audience, and go-to-market strategy.
Content Architecture
We plan a system of videos—not just one asset. Core explainer, feature deep dives, customer stories, and social snippets all share a unified visual language and narrative framework for maximum cohesion and reuse.
Reusable Components
Character rigs, UI kits, and motion templates are built to be reused across videos. This ensures consistency, reduces per-video cost, and speeds up production for future campaigns or product updates.
Version Control
Every project is archived with full source files and changelogs. Need to roll back to last quarter’s pricing? Localize for Germany? We regenerate in hours, not weeks—because smart asset management is part of the service.
Our explainer video production process in Willow, step by step
A streamlined, stress-free workflow designed for clarity, speed, and maximum marketing impact.
Strategy & Script Development
We start with a discovery call to clarify your goals in Willow whether it’s boosting trial sign-ups, reducing onboarding time, or supporting sales and craft a plain-language script that focuses on outcomes, not just features.
Custom Animation & Voice Production
Our team in Willow designs original motion graphics, records human voiceovers (no AI), and builds your video with your brand’s colors, tone, and UI ensuring it feels unmistakably yours.
Delivery & Multi-Format Repurposing
In 7–10 days, you receive a hero explainer video plus vertical cuts, silent-ready snippets, and social clips in Willow all captioned, mobile-optimized, and ready to deploy across your funnel.
Why professional explainer video production in Willow creates highly shareable assets
A video that ships weeks after launch misses the window. Speed isn’t optional. It’s part of your go-to-market.
All videos are silent-optimized and mobile-first, so they work on LinkedIn, Reels, and email—even when sound is off.
Delivers in 7–10 Days
Your marketing and sales teams get polished videos fast, so you launch on time in Willow.
Shows Real Product Use
UI walkthroughs, feature demos, and user outcomes—captured clearly in Willow.
Works for SaaS & Tech
Explainer video production in Willow built for complex products, not generic templates.
Built for Reuse
One video equals hero asset, social cuts, email snippets, and onboarding clips in Willow.
No Fluff, Just Clarity
We cut jargon, buzzwords, and filler. Every second serves your message in Willow.
At Asteraki, we don’t just make explainer videos in Willow. We build your clearest, most credible sales asset. Because your product shouldn’t need a manual to be understood.
Typical delivery time for explainer videos in Willow
More conversions from pages with explainer videos vs. text-only in Willow
Of users prefer video over text to learn about a product in Willow
Explainer videos produced for tech and SaaS teams in Willow
Delivering explainer video production in Willow: timelines, process, and output
We specialize in animated explainer videos, product walkthroughs, SaaS onboarding videos, investor pitch explainers, and internal training explainers in Willow. Every video is custom-built to simplify your message and drive a specific action, whether it’s a sign-up, demo request, or faster user onboarding.
Most explainer videos in Willow are delivered in 7 to 10 business days from kickoff. We offer rush timelines as fast as 5 days for urgent launches. The process includes script, voiceover, animation, and two rounds of revisions, with no hidden delays.
We create 100% custom animation in Willow, with no stock templates and no generic motion libraries. Every character, icon, transition, and visual element is designed from scratch to match your brand guidelines and messaging.
Yes. We source professional, human voice actors (not AI or text-to-speech) and handle full sound design in Willow, including custom music, subtle UI sounds, and audio mastering, so your video sounds as polished as it looks.
Explainer video production in Willow typically starts at $2,500 for a 60-second animated video. Most clients invest between $3,500 and $7,500, depending on length, complexity, and number of deliverables, such as vertical cuts and multiple CTAs. We provide fixed-fee quotes with no surprises.
Yes. We design explainer videos in Willow with silent-first clarity so they work on mute, and we support localization, including multilingual voiceovers, subtitles, and culturally neutral visuals. Source files are delivered for easy future translation.
Your explainer video in Willow can be used across your entire funnel: as a hero asset on your homepage, a lead magnet in email campaigns, a sales enablement tool, onboarding content for new users, or short clips for LinkedIn, Instagram, and paid ads. We deliver multiple formats, including horizontal, vertical, and square, so you’re ready for every channel.
Beyond animation: building an explainer video that drives action in Willow
Animation is just the wrapper. The real value is in the story. This guide walks you through building a purpose-driven explainer video in Willow that simplifies complexity and builds trust fast.
Start with user pain points
Don’t list features. Focus on the problem your product solves and the outcome it delivers.
Write in plain language
Use simple, human-centered language. Avoid jargon, buzzwords, and internal lingo.
Show real UI, not mockups
Use actual product screens to build credibility and reduce cognitive load for users.
Design for silent viewing
Over 80% of social video is watched on mute. Use captions, visuals, and pacing to communicate without sound.
Plan for repurposing
One hero video becomes vertical cuts, email snippets, and sales clips—maximize ROI from a single production.
Use human voiceovers
No robotic AI. Real voice actors build trust and emotional connection with your audience.
Great explainer video isn’t about animation—it’s about clarity. Cut through noise, show value fast, and make “aha” inevitable.
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