Explainer video production in Durham that shows your real product, real UI, and real user outcomes
For regulated industries like fintech or healthtech, our explainer video production in Durham adheres to compliance standards while keeping messaging clear and engaging.
200+ explainer videos produced for leading SaaS and tech companies.
Animated explainer video production in Durham
As an explainer video production company in Durham, we use custom motion graphics to bring your story to life—no stock templates or generic visuals.
- 100% original animation built from your brand guidelines.
- Characters, icons, and transitions designed specifically for your product.
- Smooth motion that guides the eye without distracting.
- Scalable scenes that can be updated as your product evolves.
Explainer Video for Clickup
We simplified Clickup's newest AI feature into a clear, engaging explainer that boosted onboarding completion by 47%.
See some of our work for
clear and compelling explainer videos.
We've created 350+ explainer videos with an average viewer retention rate of 85%. Our strategic approach ensures your complex concepts become instantly understandable.
Asana
Explainer video
Kandji
Explainer video
GIO Insurance
Explainer video
Kickstarter
Explainer video
Clickup
Explainer video
Notion
Explainer video
We produce two types of explainer video production for every business need
We produce two types of explainer videos each built for different goals, audiences, and stages of your funnel. Both designed to simplify your product.
Pure Animation
Ideal for SaaS, fintech, and complex products. Total creative control. Built for silence and speed.
- 100% custom motion—no templates or stock icons
- Works perfectly on mute (caption-optimized)
- Delivered in 10–14 days
- Includes vertical, short, and social cuts
- Easy to update as your product evolves
Live Action + Animation
Best for human stories, leadership, culture, and customer journeys. Builds trust through real faces.
- Real people, real settings—no actors
- Captures authentic emotion and tone
- Production time: 2–3 weeks (includes filming)
- Ideal for About pages, investor decks, and employer branding
- Includes polished edits with optional voiceover
Not sure which type fits your goal?
We’ll help you choose during our kickoff call, no guesswork required.
Why professional explainer video production is essential for growth in Durham
High-performing explainer video production in Durham requires more than just animation—it demands strategic messaging, human-centered storytelling, and a team that understands SaaS, tech, and product-led growth. Most marketing teams struggle to find all three under one roof.
It works without sound
Over 80% of social and in-app videos are watched on mute. Our explainer videos use captions, visuals, and pacing to communicate clearly without audio.
It humanizes your product
Behind every SaaS tool is a real problem. A good explainer video shows real people solving real challenges, making your brand feel human, not robotic.
It creates a competitive edge
When competitors rely on dense docs or demo requests, you offer instant clarity. That difference builds preference and pipeline.
High-impact explainer video production in Durham
We craft videos that grab attention, hold it, and drive action before the viewer scrolls away.
Strong Opening
We open with either a provocative insight ('Most teams waste 11 hours a week on status updates') or a visceral pain image (a drowning inbox, tangled cables, frantic multitasking). This creates cognitive dissonance that compels viewers to keep watching for resolution.
Dynamic Motion
Animations use purposeful movement—zooms to emphasize data, smooth pans to follow user journeys, and subtle bounces to highlight interactive elements—without overwhelming the core message. Motion serves storytelling, not decoration.
Purposeful Edit
We apply the 'rule of one': one idea per scene, one action per frame, one emotion per sequence. If a shot doesn’t advance understanding, evoke feeling, or support the CTA, it’s removed—even if visually impressive.
Our explainer video production process in Durham, step by step
A streamlined, stress-free workflow designed for clarity, speed, and maximum marketing impact.
Strategy & Script Development
We start with a discovery call to clarify your goals in Durham whether it’s boosting trial sign-ups, reducing onboarding time, or supporting sales and craft a plain-language script that focuses on outcomes, not just features.
Custom Animation & Voice Production
Our team in Durham designs original motion graphics, records human voiceovers (no AI), and builds your video with your brand’s colors, tone, and UI ensuring it feels unmistakably yours.
Delivery & Multi-Format Repurposing
In 7–10 days, you receive a hero explainer video plus vertical cuts, silent-ready snippets, and social clips in Durham all captioned, mobile-optimized, and ready to deploy across your funnel.
Why explainer video production in Durham builds alignment across marketing and sales
Trust isn’t built with flashy transitions. It’s built with plain language, real UI, and a human voice that sounds like it cares.
We focus on real outcomes: faster onboarding, reduced support tickets, clearer value. Not just motion for motion’s sake.
Delivers in 7–10 Days
Your marketing and sales teams get polished videos fast, so you launch on time in Durham.
Shows Real Product Use
UI walkthroughs, feature demos, and user outcomes—captured clearly in Durham.
Works for SaaS & Tech
Explainer video production in Durham built for complex products, not generic templates.
Built for Reuse
One video equals hero asset, social cuts, email snippets, and onboarding clips in Durham.
No Fluff, Just Clarity
We cut jargon, buzzwords, and filler. Every second serves your message in Durham.
At Asteraki, we don’t just make explainer videos in Durham. We build your clearest, most credible sales asset. Because your product shouldn’t need a manual to be understood.
Typical delivery time for explainer videos in Durham
More conversions from pages with explainer videos vs. text-only in Durham
Of users prefer video over text to learn about a product in Durham
Explainer videos produced for tech and SaaS teams in Durham
What makes explainer video production in Durham worth the investment?
We specialize in animated explainer videos, product walkthroughs, SaaS onboarding videos, investor pitch explainers, and internal training explainers in Durham. Every video is custom-built to simplify your message and drive a specific action, whether it’s a sign-up, demo request, or faster user onboarding.
Most explainer videos in Durham are delivered in 7 to 10 business days from kickoff. We offer rush timelines as fast as 5 days for urgent launches. The process includes script, voiceover, animation, and two rounds of revisions, with no hidden delays.
We create 100% custom animation in Durham, with no stock templates and no generic motion libraries. Every character, icon, transition, and visual element is designed from scratch to match your brand guidelines and messaging.
Yes. We source professional, human voice actors (not AI or text-to-speech) and handle full sound design in Durham, including custom music, subtle UI sounds, and audio mastering, so your video sounds as polished as it looks.
Explainer video production in Durham typically starts at $2,500 for a 60-second animated video. Most clients invest between $3,500 and $7,500, depending on length, complexity, and number of deliverables, such as vertical cuts and multiple CTAs. We provide fixed-fee quotes with no surprises.
Yes. We design explainer videos in Durham with silent-first clarity so they work on mute, and we support localization, including multilingual voiceovers, subtitles, and culturally neutral visuals. Source files are delivered for easy future translation.
Your explainer video in Durham can be used across your entire funnel: as a hero asset on your homepage, a lead magnet in email campaigns, a sales enablement tool, onboarding content for new users, or short clips for LinkedIn, Instagram, and paid ads. We deliver multiple formats, including horizontal, vertical, and square, so you’re ready for every channel.
Explainer video that delivers ROI—from onboarding to sales—in Durham
The real test of an explainer video isn’t how it looks. It’s how often it’s used. Here’s how to produce explainer video production in Durham that your sales team embeds in emails, your product team links in onboarding, and your marketers repurpose for ads.
Start with user pain points
Don’t list features. Focus on the problem your product solves and the outcome it delivers.
Write in plain language
Use simple, human-centered language. Avoid jargon, buzzwords, and internal lingo.
Show real UI, not mockups
Use actual product screens to build credibility and reduce cognitive load for users.
Design for silent viewing
Over 80% of social video is watched on mute. Use captions, visuals, and pacing to communicate without sound.
Plan for repurposing
One hero video becomes vertical cuts, email snippets, and sales clips—maximize ROI from a single production.
Use human voiceovers
No robotic AI. Real voice actors build trust and emotional connection with your audience.
Great explainer video isn’t about animation—it’s about clarity. Cut through noise, show value fast, and make “aha” inevitable.
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