Product videos that increase conversions, reduce returns, and build customer trust.
We create authentic, cinematic videos specifically designed for ecommerce brands that showcase products in real-life contexts, set accurate expectations, and drive purchasing decisions. From initial concept to final delivery, we handle every aspect of production with deep ecommerce expertise and conversion optimization knowledge.
Real product context. Accurate expectations. Higher conversions.
Ecommerce videos are the most effective way to showcase products in real-life contexts and set accurate customer expectations. They combine strategic storytelling with conversion optimization techniques to increase sales, reduce return rates, and build customer trust in an industry where customers can't physically interact with products before purchasing.
How we ensure to deliver ecommerce videos
that drive sales and reduce returns
Product demonstration
Our team includes former product managers and ecommerce specialists who know exactly how to showcase products in real-life contexts that build confidence and set accurate expectations, reducing return rates by demonstrating true size, texture, and functionality.
Conversion optimization
We apply proven ecommerce psychology principles to every video, strategically placing key information at the moments when viewers are most receptive, creating videos that convert 23% better than standard product images.
Mobile-first approach
With 79% of ecommerce traffic coming from mobile devices, we design all videos specifically for small screens, ensuring key product details are visible even without sound and creating seamless shopping experiences across all devices.
See some of our work for
winning ecommerce video campaigns.
We've obtained over 1 billion views across 580+ video projects.
We know what works, and what doesn't.
Midea
Ecommerce video
Framery
Ecommerce video
Xencelabs
Ecommerce video
Logitech
Ecommerce video
Native Instruments
Ecommerce video
Girard-Perregaux
Ecommerce video
Turn product uncertainty into purchase confidence.
Ecommerce videos work because they solve the fundamental challenge of online shopping: customers can't physically interact with products before purchasing. When potential customers see a high-quality video that shows products in real-life contexts, it creates confidence and reduces uncertainty in a way that static images never can.
"The product videos Asteraki created for our premium electronics category were instrumental in improving customer satisfaction and reducing return rates. We saw a 23% increase in conversion rates and a 31% reduction in returns for products with high-quality demonstration videos compared to products with only static images. The deep ecommerce expertise combined with strategic video production was exactly what our product teams needed to showcase items in the most compelling way."
Why ecommerce videos drive higher conversions and lower returns
We don't need to mention the fact that product visualization is the key differentiator. People need to see the product, how it works, what makes it unique and different. Strategic video content combines product demonstration with conversion psychology to build customer confidence, set accurate expectations, and drive purchasing decisions in a marketplace where 68% of online shoppers cite product imagery as the most influential factor.
Our ecommerce videos don't just showcase products - they're strategically designed with deep understanding of ecommerce behavior to create confidence that drives sales and reduces costly returns, turning video into a profit center rather than just a marketing expense.
Increases Conversion Rates
Ecommerce brands using high-quality product videos see 23% higher conversion rates compared to those using only static images, as videos provide the detailed product information shoppers need to make confident purchasing decisions.
Reduces Return Rates
Products with demonstration videos experience 31% fewer returns than products with only static images, as videos set accurate expectations about size, texture, color, and functionality, reducing buyer's remorse.
Improves Mobile Experience
With 79% of ecommerce traffic coming from mobile devices, videos optimized for small screens drive 27% higher engagement than standard images, as they communicate product details more efficiently in limited screen space.
Builds Trust in New Products
New products with demonstration videos see 34% higher initial sales compared to new products with only static images, as videos overcome the trust barrier for unfamiliar items by showing them in use.
Creates Competitive Differentiation
In crowded categories, products with high-quality videos stand out in search results and category pages, driving 29% more clicks than products with only static images, giving brands a crucial competitive edge.
At Asteraki, we don't just create videos for ecommerce brands - we craft strategic product demonstrations designed to build customer confidence, reduce returns, and drive sales growth. Let us help you transform product uncertainty into purchase confidence through video that delivers measurable ROI.
Higher conversion rates vs. static images
Fewer returns vs. products with static images
Of ecommerce traffic comes from mobile devices
Ecommerce brands served with high-converting video solutions
Questions about our
ecommerce video services?
We specialize in product demonstration videos, 360° product views, lifestyle showcase videos, customer testimonials, unboxing experiences, and custom content for ecommerce brands. Each video is crafted to address specific ecommerce challenges while showcasing products in real-life contexts that build confidence and set accurate expectations.
Most ecommerce video projects take 2-4 weeks from initial concept to final delivery. This includes product analysis, creative development, storyboarding, production, and editing. For time-sensitive product launches, we build in accelerated timelines with dedicated resources. We can deliver high-quality product videos in as little as 10 days for urgent campaigns with additional resources.
Our process begins with deep analysis of common reasons for returns for your specific product category. We then strategically showcase the aspects of your product that typically lead to returns (size, texture, color accuracy, functionality) in real-life contexts. Every video includes specific shots designed to set accurate expectations, and we implement A/B testing with your team to continuously refine what works best for reducing returns in your category.
The ideal length varies by purpose: 15-30 seconds for mobile-optimized product showcases (most effective for conversion), 30-60 seconds for detailed product demonstrations, and 60-90 seconds for lifestyle context videos. For product pages, we recommend keeping videos under 30 seconds for maximum impact, as 75% of viewers drop off after 30 seconds. We create platform-specific cuts optimized for different environments (product pages, social media, email campaigns).
Ecommerce video production starts at $3,500 per video for basic product showcases, with most projects ranging from $5,000-$12,000 per video depending on product complexity, shooting requirements, and animation needs. High-end lifestyle videos with models and locations typically range from $10,000-$20,000 per video. We provide detailed quotes with no hidden fees, so you know exactly what's included, and offer package pricing for multi-product campaigns.
Yes, we specialize in platform-specific ecommerce video production. We create optimized versions for Amazon (with specific aspect ratios and no music for certain categories), Shopify (with mobile-first design), social platforms (TikTok, Instagram, Facebook), and email campaigns. Each version is tailored to the platform's technical requirements and user behavior patterns to maximize conversion potential.
Strategic ecommerce videos build confidence that drives 23% higher conversion rates and reduces return rates by 31% compared to static images. Videos that showcase products in real-life contexts set accurate expectations about size, texture, color, and functionality, reducing buyer's remorse. For mobile users (79% of ecommerce traffic), videos communicate product details more efficiently in limited screen space, driving 27% higher engagement. We build measurement frameworks directly into your video strategy to track conversion impact, return rate reduction, and ROI.
