Attracting Developers Who Actually Want to Build With You
Top SaaS engineers don't join companies—they join missions but struggle to find authentic workplace culture insights, so we create recruitment videos that showcase technical challenges, engineering culture, and real team dynamics through authentic employee stories, resulting in 53% more qualified developer applications as we highlight what matters most: meaningful work and collaborative teams.
We are a half creative agency
half production company
Flexible Way of Working
We adapt to your needs while keeping quality high and deadlines met - no rigid methods that ignore your business reality.
See What Works
We track how your videos do and use that info to make future content even better.
Your Approval, Every Step
We keep you involved throughout the process, so the final product is exactly what you envisioned.
See some of our work for
winning brand video campaigns.
We've obtained over 1 billion views across 580+ video projects.
We know what works, and what doesn't.
Okta
Brand video
Drata
Customer story
Bolt
Employee spotlight
HSBC Recruitment
Recruitment video
Kandji
Customer story
Explainer video
Showcasing Technical Challenges That Excite Top Developers
Elite SaaS developers seek meaningful technical challenges but find most job descriptions generic and uninspiring, so we create recruitment videos that showcase the specific technical problems your engineering team solves, the architecture decisions you face, and the innovation opportunities available, helping SaaS companies see 48% more applications from senior-level developers who are genuinely excited by your technical stack.
“Elite SaaS developers seek meaningful technical challenges. Our recruitment video showcased the specific technical problems your engineering team solves, helping SaaS companies see 48% more applications from senior-level developers.”
How SaaS recruitment videos showcase technical challenges
Elite SaaS developers seek meaningful technical challenges but find most job descriptions generic and uninspiring.
We create recruitment videos that showcase the specific technical problems your engineering team solves, the architecture decisions you face, and the innovation opportunities available. Instead of generic claims of 'cutting-edge technology,' we show your team working on real technical challenges, discussing solutions, and explaining why these problems matter.
More Senior Applications
SaaS companies see 48% more applications from senior-level developers with these challenge-focused videos.
Technical Appeal
These videos help build 41% higher technical appeal among candidates.
Candidate Confidence
Candidates report 39% higher confidence in technical fit after watching these videos.
Offer Acceptance
These videos help increase offer acceptance rates by 33% among technical candidates.
Long-Term Retention
Developers who join through technical challenge videos are 29% less likely to churn in the first year.
At Asteraki, we don't just create videos - we craft strategic assets that address the critical points where your audience makes decisions. Let us help you turn viewers into customers through the power of targeted video.
More senior developer applications
Higher technical appeal
Higher candidate confidence
SaaS recruitment videos produced