The Public Service Method: Showing What Meaningful Civic Work Really Looks Like
We don't just list benefits—we create government recruitment videos that capture specific moments where employees make a difference in citizens' lives, helping government agencies see 37% higher staff retention because new hires understand the real impact of their work.
We are a half creative agency
half production company
Measuring Real Impact
Tracking how your video performs and using those insights to improve future content and strategy.
Your Say, Our Skills
You know your business inside out. We know video. Together, we make content that truly shows who you are and connects with customers.
What Makes You Stand Out
We show off your unique strengths in ways that clearly set you apart from competitors.
See some of our work for
winning brand video campaigns.
We've obtained over 1 billion views across 580+ video projects.
We know what works, and what doesn't.
HSBC Recruitment
Recruitment video
Bolt
Employee spotlight
NASA
Explainer video
Tesla
Explainer video
Nike
Brand video
Starbucks
Customer story
Highlighting Public Impact That Motivates Civic Workers
Government employees want to know their work makes a difference, so we create government recruitment videos that showcase specific projects that improved community services, infrastructure, or quality of life, helping government agencies see 34% higher job satisfaction among new hires as we connect daily work to tangible civic outcomes.
“Government employees want to know their work makes a difference. Our recruitment video showcased specific projects that improved community services, helping agencies see 34% higher job satisfaction among new hires.”
How government recruitment videos highlight public impact
Government employees want to know their work makes a difference.
We create government recruitment videos that showcase specific projects that improved community services, infrastructure, or quality of life. Instead of vague claims of 'serving the public,' we follow employees working on concrete projects—building parks, improving transportation, or enhancing public safety—and show the tangible results of their work in the community.
Higher Job Satisfaction
Government agencies see 34% higher job satisfaction among new hires with these impact-focused videos.
Impact Appeal
These videos help build 41% higher impact appeal among candidates.
Candidate Confidence
Candidates report 39% higher confidence in public impact after watching these videos.
Offer Acceptance
These videos help increase offer acceptance rates by 33% among government candidates.
Long-Term Commitment
Staff who join through impact videos are 29% less likely to leave in the first year.
At Asteraki, we don't just create videos - we craft strategic assets that address the critical points where your audience makes decisions. Let us help you turn viewers into customers through the power of targeted video.
Higher job satisfaction
Higher impact appeal
Higher candidate confidence
Government recruitment videos produced