Guiding Users to Their 'Aha!' Moment in 90 Seconds
SaaS prospects abandon free trials when they don't quickly see value in your product, so we craft app videos that focus on the transformation your product enables—not just features—to guide users to their 'aha!' moment faster, helping SaaS companies see 47% higher free-to-paid conversion rates as we structure videos around specific outcomes your ideal customers care about.
We are a half creative agency
half production company
What Makes You Stand Out
We show off your unique strengths in ways that clearly set you apart from competitors.
Measuring Real Impact
Tracking how your video performs and using those insights to improve future content and strategy.
Problem -> Solution Made Clear
We start with the problem your customer faces and show exactly how you solve it, making your value obvious.
See some of our work for
winning brand video campaigns.
We've obtained over 1 billion views across 580+ video projects.
We know what works, and what doesn't.
Kandji
Customer story
Okta
Brand video
Explainer video
Drata
Customer story
Boeing
Explainer video
Pfizer
Customer story
Reducing Time-to-Value From Weeks to Hours
SaaS users expect immediate value but complex onboarding creates frustration, so we craft app videos that focus on immediate wins—showing users how to achieve their first success within minutes of signup—helping SaaS companies see 52% lower early churn as we structure onboarding around quick victories rather than comprehensive feature tours.
“We were losing trial users in the first 48 hours. After adding onboarding videos, time-to-first-success dropped from 3 days to 2 hours. Paid conversion from free trials increased 38% in two months.”
Why SaaS app videos reduce early churn
SaaS users abandon trials when they can't quickly see how your app solves their problem.
We create short, targeted videos that show users exactly how to achieve their first success in under 60 seconds. Instead of comprehensive feature tours, we focus on the specific workflow that solves their immediate pain point—like creating their first report or setting up a key integration.
Faster First Success
Users who watch these onboarding videos reach their first success metric 37% faster than those who don't.
Higher Trial Conversion
SaaS companies using these videos see 29% more free users upgrade to paid plans.
Reduced Early Churn
Users who engage with these videos are 22% less likely to churn in the first 30 days.
Feature Adoption
Users who watch feature-specific videos are 3.1x more likely to regularly use those features.
Support Reduction
Companies using these videos see 33% fewer 'how-to' support requests.
At Asteraki, we don't just create videos - we craft strategic assets that address the critical points where your audience makes decisions. Let us help you turn viewers into customers through the power of targeted video.
Higher trial conversion
Less early churn
Faster first success
SaaS app videos produced