Making Public Services Feel Personal and Accessible
Citizens often feel disconnected from government—bureaucratic processes feel impersonal and confusing, so we create government brand videos that showcase public services through real citizen stories and clear explanations of how programs improve daily life, helping government agencies see 35% higher citizen engagement as we humanize bureaucratic processes through relatable storytelling.
We are a half creative agency
half production company
Future-Proof Content
Creating videos that stay relevant and effective long after they're made, adapting to your evolving marketing needs.
Your Approval, Every Step
We keep you involved throughout the process, so the final product is exactly what you envisioned.
See What Works
We track how your videos do and use that info to make future content even better.
See some of our work for
winning brand video campaigns.
We've obtained over 1 billion views across 580+ video projects.
We know what works, and what doesn't.
Salesforce
Customer story
Uber
Company video
Kandji
Customer story
Nike
Brand video
Mercury Bank
Customer story
Netflix
Brand video
Demonstrating Taxpayer Value Through Transparent Storytelling
Citizens question government spending but struggle to see the tangible benefits of public programs, so we create government brand videos that showcase exactly how taxpayer dollars improve community services, infrastructure, and quality of life through transparent reporting and citizen testimonials, helping government agencies see 35% higher public approval ratings.
“Citizens didn't trust our redevelopment plan. The brand video showed renderings, community meetings, and projected benefits. We gained 68% public approval—up from 32%.”
How government videos build transparency and trust
Citizens question government spending but struggle to see tangible benefits of public programs.
We film actual citizens using government services, showing real improvements in their daily lives. Instead of bureaucratic explanations, we follow a senior citizen using a new transportation service or a family benefiting from infrastructure improvements.
Public Approval
Agencies using outcome-focused videos see 35% higher public approval ratings.
Program Participation
Citizens are 41% more likely to apply for services when videos explain the process.
Less Misinformation
Clear video explanations reduce public confusion and misinformation by 38%.
Community Trust
Neighborhoods with project videos report 33% higher trust in local government.
Bond Measures
Communities with campaign videos approve bond measures 2.7x more often.
At Asteraki, we don't just create videos - we craft strategic assets that address the critical points where your audience makes decisions. Let us help you turn viewers into customers through the power of targeted video.
Higher public approval
More program participation
Less misinformation
Government videos produced