Showing Real Transformation That Inspires Action
Fitness is personal—generic before-and-after photos fail to capture the emotional journey of transformation, so we create fitness brand videos that highlight real member transformations and community support through genuine moments, helping fitness brands see 44% higher membership sign-ups as we focus on the emotional and physical changes members experience.
We are a half creative agency
half production company
Celebrating Success
Highlighting milestones, awards, or achievements in a way that builds pride and reinforces your brand's value.
Authentic Moments
Capturing real, unscripted moments that show the true spirit of your brand or product, making it relatable and trustworthy.
Emotions That Lead to Action
People remember how you made them feel. We make videos that connect emotionally and clearly show how you solve real problems.
See some of our work for
winning brand video campaigns.
We've obtained over 1 billion views across 580+ video projects.
We know what works, and what doesn't.
Coca-Cola
Brand video
Okta
Brand video
Kandji
Customer story
Disney
Brand video
GIO Insurance
Company video
Mercury Bank
Customer story
Highlighting Community That Drives Member Retention
Fitness members join for results but stay for community, so we create fitness brand videos that showcase member connections, accountability partnerships, and social events that create belonging, helping fitness brands see 43% higher member retention as we focus on the human connections that keep people coming back.
“We were underfunded on Kickstarter until we re-shot our video showing real members using the prototype, sweating, laughing, giving feedback. We hit 482% of our goal. The authenticity made the difference.”
How fitness videos turn workouts into transformation
Fitness members join for results but stay for community and motivation. Most gym marketing focuses on equipment, not the human connection.
We capture authentic member interactions, showing real conversations, high-fives, and shared achievements. Instead of staged before-and-after photos, we follow members through their actual journey, highlighting the small victories that lead to big transformations.
Member Retention
Gyms using community videos see 43% higher 12-month retention rates.
Fewer Early Cancellations
New members who watch onboarding videos are 37% less likely to cancel in the first 30 days.
Member Referrals
Members who see transformation stories are 3.1x more likely to refer friends.
Class Attendance
Studios promoting classes with videos see 41% higher attendance rates.
Brand Loyalty
Members at gyms with strong video content are 2.9x more likely to renew long-term.
At Asteraki, we don't just create videos - we craft strategic assets that address the critical points where your audience makes decisions. Let us help you turn viewers into customers through the power of targeted video.
Higher member retention
Fewer early cancellations
More member referrals
Fitness videos produced