Why Video is Essential for B2B Businesses on LinkedIn in 2025
Discover why LinkedIn’s video-first approach is transforming B2B marketing and how you can leverage it to stand out in 2025.
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Why LinkedIn’s Video Revolution is a Must for B2B Marketers
LinkedIn has evolved far beyond its origins as a digital résumé platform, becoming a vital hub for professional networking and B2B marketing. Recent updates have placed video content at the forefront, with larger, more immersive displays that captivate audiences. For B2B marketers, this shift is a call to action: video is no longer optional—it’s essential for standing out in a crowded feed. If you’re not leveraging video on LinkedIn yet, now is the time to start.
LinkedIn’s Bold Move Toward Video Dominance
LinkedIn has rolled out significant updates to its interface, prioritizing video content like never before. These changes are designed to enhance how videos are displayed and discovered, offering businesses new opportunities to engage their audience.
What’s New:
Full-Screen Video on Desktop: LinkedIn now supports full-screen, vertical video playback on desktop, creating a seamless experience across devices. This immersive format makes videos more engaging and easier to consume.
Improved Mobile Video Display: On mobile, videos appear in larger, more prominent frames within the feed. Additionally, creator profiles now feature a preview of their video content, making it simpler for users to explore and engage.
Enhanced Video Analytics: New metrics, such as average watch time, provide deeper insights into video performance, helping marketers refine their strategies.
These updates underscore LinkedIn’s commitment to video as a cornerstone of professional networking and brand building. For B2B marketers, this means video is now a critical tool for staying visible and competitive.
Why Video is a B2B Marketing Powerhouse
Video is uniquely suited to the needs of B2B audiences. It simplifies complex ideas, making them more accessible and engaging. By showcasing real people, success stories, and behind-the-scenes moments, video humanizes your brand and builds trust. It also boosts retention—viewers are far more likely to remember your message compared to text-based content. In industries where expertise and relationships are key, video creates a lasting impression.
Top Video Formats for B2B Success on LinkedIn
Thought Leadership Videos
Formats: Expert interviews, industry insights, and professional advice.
Why It Works: Establishes your brand as a trusted authority.
Customer Success Stories & Case Studies
Formats: Client testimonials, case studies, and real-world results.
Why It Works: Demonstrates the tangible value your business delivers.
Behind-the-Scenes Content
Formats: Office tours, team highlights, and company milestones.
Why It Works: Showcases your brand’s personality and culture.
Event Highlights
Formats: Conference recaps, panel discussions, and live streams.
Why It Works: Extends the reach of your events and engages a wider audience.
Educational Videos
Formats: How-to guides, explainer videos, and product demos.
Why It Works: Simplifies complex topics and highlights product benefits.
Best Practices for LinkedIn Video Success
Keep It Short: Aim for videos under one minute to maximize engagement.
Add Captions: Many users watch videos without sound, so captions ensure your message is clear.
Optimize for Mobile: Use vertical formats and bold visuals for mobile-first viewing.
Include a CTA: Guide viewers on the next step, whether it’s visiting your website or engaging with your post.
B2B Brands Leading with LinkedIn Video
Companies like HubSpot and IBM have already embraced LinkedIn video, using it to share insights, showcase success stories, and drive engagement. Their success highlights the power of video to build credibility, attract leads, and foster meaningful connections.
The Future is Video: Start Today
LinkedIn’s video revolution isn’t just a trend—it’s a fundamental shift in how professionals connect and engage. With the platform’s new features designed to elevate video content, B2B marketers have an unprecedented opportunity to stand out. Whether you’re sharing thought leadership, customer success stories, or educational content, video will help your brand shine. Start small, experiment with different formats, and watch your LinkedIn presence thrive.
